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University of Guelph Athletics

Gryphon Athletic Centre lobby. From left Mary Casagrande from U of G, Nick Hishon, from Axiom Dylan Furlong from Axiom, Scott McRoberts from U of G, Alec Bowes from Axiom, and Doug Adlam from Axiom.
Laurel Jarvis
Members of Axiom Mortgage and Gryphon Athletics

Marketing

Guelph Gryphons extend Partnership with Axiom Mortgage Solutions for Frosty Mug

- Local Business will continue to serve as Official Presenting Sponsor of the Annual Hockey Event -

Guelph, Ont. - The University of Guelph, Department of Athletics on November 15, 2023 announced it has renewed its long-standing partnership with Axiom Mortgage Solutions in Guelph (formerly known as Champion Mortgage), in a six-year deal to continue serving as the Official Presenting Sponsor of the annual Frosty Mug hockey game played at the Sleeman Centre in Guelph.
 
Axiom Mortgage Solutions - Guelph has been helping Canadians achieve their home ownership and real estate investment goals since 2001. Axiom has been an official sponsor of the prestigious Frosty Mug game since 2019.
 
"The Guelph Gryphons are thrilled to announce the continuation of our partnership with Axiom Mortgage Solutions," said Scott McRoberts, University of Guelph, Director of Athletics. "Since its inception, this
puck drop
Doug Adlam from Axiom drops the puck at the 2023 Frosty Mug Game
partnership has enhanced the Frosty Mug game and helped it become a first-class event, elevating the experience for fans, student-athletes, and community members. We are eager to build on our shared success and provide even more exceptional entertainment and experiences in the future."
 
Hockey and University of Guelph ties run deep at Axiom Mortgage. The local Guelph business is led by Gryphon alumni Doug Adlam (B.Comm '04, M.Sc '06), Dylan Furlong (BA '06), Alec Bowes (B.Comm '06), as well as Nick Hishon (Seneca '04). Furlong and Bowes are also former varsity men's hockey student-athletes with Bowes as a current Jr. Gryphon parent. Adlam was also a U of G lecturer in the department of Marketing & Consumer Studies from 2007-12. Hishon is a former Junior hockey player and long-time Guelph resident.
 
"Axiom is incredibly proud to partner with Gryphon Athletics and continue our support of student-athletes at the University of Guelph," said Doug Adlam. "We recognize the importance team sports have played in each of our personal and professional lives; the opportunity to pay it forward through our partnership allows us to positively impact the lives of future leaders."
 
This year's Frosty Mug will take place on Thursday, January 18th at 7:00 p.m. as the Gryphon men's hockey team will face the Lakehead Thunderwolves in the playing of the 14th Annual Gryphon Men's Hockey Frosty Mug at the Sleeman Centre in downtown Guelph.

Frosty Mug tickets are already on sale and can be purchased by clicking below. 

 
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About Axiom Mortgage Solutions
Axiom Mortgage Solutions - Guelph is a multi-award winning group of professionals founded in Mississauga and Guelph, Ontario, that has been helping Canadians achieve their home ownership and real estate investment goals since 2001. Originally founded as Champion Mortgage Inc. by Ruth Adlam, Champion joined forces with the Axiom Mortgage Solutions brokerage to collectively take their lender relationships and reputation to new levels, while at the same time bringing more lending solutions to their clients.  Now one of Canada's largest brokerages, they are able to provide their brokers with even more tools and resources to help as many clients as possible as the mortgage industry evolves.   Recognized for its high quality mortgage loan & client-driven mortgage services, and dedication to supporting the local community, they now comprise a thriving team of experienced and dedicated mortgage  professionals, serving Canadians nationwide.
 
GUELPH, ON - JANUARY 19th: The Guelph Gryphons men's hockey team takes on the Wilfrid Laurier Golden Hawks for the 13th annual Frosty Mug game on Thursday, January 19th at the Sleeman Centre in Guelph, Ontario.
About the Frosty Mug
"The Frosty Mug" refers to the Gryphons annual men's varsity hockey game which is played at the Sleeman Centre in mid-January. This event is a chance for students, alumni, families, faculty, staff and corporate partners to re-connect with the University of Guelph. In January of 2019, a Frosty Mug record crowd of 4,850 fans were in attendance to cheer on the Gryphons as they battled the Laurier Golden Hawks in what is the third largest attendance EVER recorded for an OUA men's hockey conference game. Having this game take place off campus and in the heart of the community is an important step for Gryphon Athletics in helping further cultivate the connection between the University community and the City of Guelph community. The support that the Gryphons have received from both the U of G student body as well as the larger Guelph community as a whole continues to grow with each passing year.

The Frosty Mug hockey game also serves as an opportunity for Gryphon Athletics to provide a limited number of free tickets to the six associations who have joined forces with the Gryphons to create "Junior Gryphon" partnerships (Guelph Minor Hockey Association, Guelph Girls Hockey Association, Guelph Minor Football Association, Guelph Youth Basketball Association, Guelph Soccer & Guelph Youth Volleyball). While the fan experience at this event is second-to-none, so too is the quality of the hockey that fans get to witness on the ice. With over 30 former CHL players (OHL, WHL & QMJHL) on the ice between the two teams, the level of hockey is second-to-none in the area.



 

 
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